1. Purity with Purpose

Every product we create is a promise of authenticity and integrity. From farm-fresh mustard seeds to sun-dried spices, we avoid shortcuts, chemicals, and synthetic additives. We follow traditional methods like wooden cold pressing to preserve natural nutrients, aroma, and flavour, ensuring that what reaches your kitchen is 100% real and beneficial for your health.

2. Tradition Meets Technology

We value the time-tested methods of food preparation, but we don’t stop there. We enhance them with modern scientific tools, including rigorous quality control and assurance protocols. This fusion ensures that while the soul of our products remains traditional, the safety, hygiene, and consistency are world-class.

3. Educating for Empowerment

Our responsibility doesn’t end at selling. We’ve launched a dedicated campaign to educate consumers about food adulteration and authenticity. We help people understand how to identify pure products, read labels, and make informed food choices. We believe that awareness is the first step toward a healthier, more conscious lifestyle.

4. Rooted in Responsibility

Coming from farming backgrounds, we understand the land, its struggles, and its potential. We practice ethical sourcing, support local farmers, and uphold environmentally sustainable methods. Our goal is not only to feed families but also to nurture the ecosystem that feeds us all.

These four pillars are the foundation of our brand—a reflection of our beliefs, our heritage, and our commitment to every consumer who chooses us. At our core, we’re not just processing food—we’re building a movement toward transparency, wellness, and trust. Join us in this journey toward a purer plate and a healthier tomorrow.

Dilpreet Singh – Co-Founder | Food Researcher |

I am Dilpreet Singh, a food researcher with a strong academic foundation in Food Science and Technology. My journey began in the fields of Punjab, where I grew up as a farmer’s son—instilling in me a deep respect for agriculture, food purity, and sustainable practices.
With over a decade of immersion in food science, I specialize in method development for detecting food adulteration, application of AI in food quality assessment, and spice authentication. I am also an active life member of AFST(I) (Association of Food Scientists and Technologists – India).
Co-founding our food venture was a natural extension of my research and values. Here, I combine traditional Indian food processing methods—like cold pressing and stone grinding—with modern quality assurance systems to deliver pure mustard oil, cold-pressed oils, and authentic spices to consumers. My goal is not just to process food, but to restore trust in what we eat, and to raise awareness about food adulteration and consumer rights.
Through science, tradition, and truth, I strive to serve food that is not only nutritious and natural—but also ethical and empowering.